At Dire, we know the people who work and play hardest outdoors need equipment they can trust. That’s why we created the Dire Pro Program—an exclusive membership offering guides, outfitters, expedition leaders, and pro athletes 20% off all Dire gear.

Who’s Eligible?

• Professional outdoor guides & instructors
• Outfitters & expedition leaders
• Pro athletes & adventure competitors
• Industry professionals committed to the outdoors

Why Join?

• 20% off every purchase—year-round savings on all Dire products
• Professional-grade gear trusted by those who live and work outside
• Built for adventure, built to last—waterproof, sustainable, and field-tested
• Support for the pros—because your work inspires our designs

Apply Today

• Getting started is simple: Fill out our quick application.
• Verify your professional status.

Dire Pro Program: because your adventures aren’t just for fun—they’re your profession. Get the gear that works as hard as you do.